What is Breaking Some Eggs?
It is a multidisciplinary conceptual art project examining the current tensions between art, commerce and the content economy.
And a lot of videos of making scrambled eggs.
OK, then where is the Art?
The art here is the hustle. Attention is now a commodity; creatives are the labor providing products for insatiable online audiences feeding corporate bottom lines. This website, content, merch, and calls for support are all components of the project.
Who is behind this?
My name is Adam Holtzman. I make other things as well that you can see on my other website.